The IBC Conference is an unrivalled global destination for discussion and debate about the many different challenges facing the electronic media and entertainment industry, both in its sessions and in the range of networking opportunities it affords. Every year, IBC attracts top-level executives, technical experts and visionaries from over 170 countries so naturally, the consortium partners wanted to make an appearance there as part of the dissemination activities for MECANEX.
We therefore submitted the project to the IBC conference and were honored when the organization dedicated a position in their exhibition to the MECANEX poster.
For the duration of the conference, partners from the consortium were present at all times to engage with the audience, present MECANEX and explain its use and its potential to both prospective partners and customers.
Maintaining an active presence at IBC allowed the MECANEX team to come in contact with many users who constitute a part of the core audience of MECANEX and to receive some early feedback about both the look and abilities of the toolkit as well as potential improvements and changes that can help during the development process.